Information About
PR & Clients
Introduction
In a world increasingly aware of its ecological footprint, the rise of regenerative industries marks a hopeful stride towards a more sustainable and vibrant future. But, as these industries flourish, the vital role of conveying their value and mission becomes ever more crucial. Enter the realm of Regenerative Public Relations (PR) – a beacon of hope not just for regenerative industries but for the planet itself. This PR isn’t just about managing reputations; it’s about nurturing a deeper understanding and appreciation of regenerative practices and their profound impact on our world. So, if you’re curious about how strategic communication can propel regenerative industries from niche to necessary, keep reading. We’re about to delve into the heart of Regenerative Public Relations and uncover its pivotal role in shaping a regenerative future for all.
Understanding Regenerative Public Relations
What is Regenerative Public Relations?
At the core of Regenerative Public Relations (PR) lies a mission far beyond the traditional scope of managing an organisation’s public image. This specialised branch of PR is dedicated to championing the causes of regenerative industries—those that go beyond sustainability to actively restore and rejuvenate the environment, economy, and community. It’s about communicating the essence and impact of practices that do not merely aim to reduce harm but to create a net positive effect on the planet. The target is to weave the narrative of regeneration into the fabric of public consciousness, making it an integral part of how we view progress and success in the modern world.
The Heart of the Matter
At its heart, Regenerative PR is about storytelling with a purpose. It’s about crafting and disseminating narratives that spotlight the groundbreaking work of regenerative farms, companies, and individuals. These stories are not just tales of hope; they are real-life examples of how we can align economic development with ecological restoration. Through strategic communication, Regenerative PR aims to illuminate the pathways by which regenerative practices can lead to thriving ecosystems, resilient economies, and empowered communities.
Bridging the Gap
One of the critical roles of Regenerative PR is to bridge the knowledge gap between regenerative industries and the general public, investors, policymakers, and other stakeholders. In a world teeming with information overload, clear, concise, and compelling communication becomes invaluable. Regenerative PR endeavors to cut through the noise, presenting the benefits and importance of regenerative practices in a manner that is not only understandable but also relatable. It’s about making the concept of regeneration not just known, but also felt, by a broad audience
Ultimately, Regenerative Public Relations serves as a catalyst for change. By effectively conveying the essence and benefits of regenerative practices, it helps shift public perception and encourages broader adoption of these practices. This isn’t merely about painting a rosy picture; it’s about providing the data, stories, and visions that inspire action. In doing so, Regenerative PR plays a pivotal role in transforming the narrative around environmental and economic development, steering it towards a more regenerative and hopeful future.
A Catalyst for Change
Current and Past Clients
Earthbound Sneakers
Founded in 2018 by brothers Hrvoje and Domagoj Boljar, Earthbound (formerly MIRET) was created as a direct response to the environmental issues in the footwear industry, inspired by their background in the field. Although officially launched in 2018, the development of Earthbound™’s
eco-friendly sneakers took six years of research and innovation, focusing on natural materials. In 2020, Miret sneakers were first introduced to the public through a successful Kickstarter campaign.
MOIRA BRAMLEY
Moira Bramley is a wealth coach, savvy investor and certified facilitator for Access Consciousness. She has several product companies, is a shareholder in Castello di Casalborgone in Italy, an investor in El Lugar in Costa Rica and has an extensive investment portfolio.
Moira combines kindness, compassion and generosity of spirit with pushing the boundaries of possibility, for herself and for her clients.
She grew up in poverty with an alcoholic father. Despite having difficulty with school, she made the choice to have a very different life and began her first business buying and selling second hand furniture at 19, after moving to London with her husband-to-be.
Trish Jackson
Trish Jackson was born in 1962, I am a Thalidomide survivor. The drug Thalidomide caused serious damage to my body. How did the drug affect Trish? For starters, she have no arms, have three little fingers attached to a little hand that basically comes out of the side of her shoulders. There was also heaps of internal damage done to my heart and lungs which has resulted in numerous open-heart operations, and she is a survivor.
ANDREA DORANTES
Andy is a fearless adventure seeker, a soul who constantly challenges herself to push boundaries and truly discover what is possible in life.
Her name has resonated in the world of exploration and mountaineering, being recognized as the youngest person to conquer the 7 highest peaks on the planet. This extraordinary achievement not only speaks to his physical ability, but also his ability to overcome mental and emotional challenges. Andy has learned to unlock the power of his own mind and body, using this unique connection to confront obstacles and transcend his own limits.
Stanley Safaris
Stanley Safaris is a boutique, specialist luxury and highly personalized safari tour operator based in South Africa. Every safari we design is completely bespoke to suit the interests, budgets and expectations of each of our guests. We take exceptional care to speak to our guests during the planning phase and we use our extensive knowledge of Africa to design the perfect safari to Africa for you.
We design bespoke, luxury safaris to Africa working only with boutique, independently owned camps and lodges whose focus is on guiding and the overall experience our guests are going to have whilst on their safari. We have handpicked each of the camps in their specific locations due to the experiences they offer, their commitment to the local communities and conservation projects and the guides and staff they employ. This is key to ensuring our guests have the best possible African safari, but at the same time we know that by staying in those camps, they are contributing directly to local employment and local conservation projects.
F2 TALK
Bobby and Steffan are dedicated to helping individuals unlock their full
potential and achieve their dreams. As seasoned West End performers,
they bring a wealth of knowledge from the world of entertainment, where
they’ve honed their skills in communication, presence, and leadership. Their
journey hasn’t been without its challenges; both Bobby and Steffan have
triumphed over near-death health conditions, using their experiences as
catalysts for personal growth and transformation. Now, they’re on a
mission to share their insights and empower others to overcome obstacles,
achieve mastery in their fields, and live lives filled with purpose, passion,
and possibility. With a commitment to excellence and a passion for helping
others succeed, Bobby and Steffan are dedicated to guiding individuals
towards greatness, one step at a time with their coaching programme Fit2
Perform.
